Gunfight: My Battle Against the Industry that Radicalized America (2022). Ryan Busse.

This new non-fiction release brings an unexpected insider perspective and history to the evolution of the National Rifle Association (NRA) over the past 30 years from its longstanding traditional role as a sportsman-oriented outdoor recreational and educational organization, to its current position as one of the most influential and dangerous organizations promoting militarism, authoritarianism and extreme right wing politics in the United States.

 

Ryan Busse was raised on a Kansas farm, and grew up with traditional rural American values of patriotism, love of the outdoors, and familiarity with guns, especially hunting rifles and shotguns, which were tied in his mind and emotions to much-loved memories of youth and family.  When it came time to choose a profession, he became an early employee of Kimber of America, at that time a boutique gun maker that specialized in making fine hunting rifles, where he rose during a successful career of more than twenty years to a position as an industry award-winning vice president.  

 

Along the way, though, he witnessed and initially was part of the dramatic transformation of both the gun industry and the NRA that occurred from the 1990s to the present, into something very different and much darker than what he thought he had joined. 

 

The transformation he describes included the early use of organized internet “trolling” as a way to create fear in opponents within the NRA and the gun industry; the glamorization of recent combat veterans and their lethal equipment to build a market for selling more guns, especially high-capacity pistols and variants of the AR-15 assault rifle; skillful use of cynical marketing techniques, to legitimize sale of military-grade weapons to civilians, notably a rebranding of AR-15 variants as the MSR, or “modern sporting rifle”; and the encouragement of gun sales to what industry insiders contemptuously called “couch commandos”, that is, young civilian men with fantasies of war and a desire for a kind of “cosplay” with real weapons as an outlet for their imaginations and frustrations.    

 

Busse provides examples and insights from his own experiences about the extent to which NRA officials used and benefited from corrupt practices, to build personal fortunes, and manipulate individuals and gun companies to conform to the NRA's increasingly hard line on contentious political and social issues.   He also describes his own conflicted position and feelings, as his company, the gun industry and the NRA changed around him, and eventually became threatening to him and his family.

This is an important slice of our recent political history by an inside observer to the rise of a leading force in the American radical right of the early 21st century.  Highly recommended.