The essence of this book, by a former Google data scientist, is an exploration of how Google searches reveal more about what we're really like than we ever previously knew or wanted to admit.
This book is similar in its analysis and impact to OK Cupid founder Christian Rudder’s 2015 book Dataclysm, which made use of huge volumes of personal information collected from online dating sites to dissect the realities of sex, dating, race and other aspects of society, and our true beliefs and feelings about them.
Both books are entertaining, thought-provoking and of great value for understanding why "big data" about everything we want to know and do, and what we thereby unintentionally reveal about ourselves, is such an important new tool for the social sciences, and for gaining a better understanding of our world and society.
The author calls Google search and other search engines "digital truth serum" (that is, what we ask search sites, from the hoped-for privacy and relative anonymity of our web browsers, where we’re not trying to create a brand or image of ourselves for public consumption, as we do on Facebook and other social media platforms). It’s a very good analogy. Recommended.
No comments:
Post a Comment