Tuesday, June 14, 2022

Book Review: The Four: The Hidden DNA of Amazon, Apple, Facebook and Google (2017). Scott Galloway.

This book provides a dire warning on how each of the "Big Four" tech companies (five, if you include Microsoft, i.e. Amazon, Google, Facebook and Apple) is undermining freedom, democracy, economic fairness and other positive values by the different ways in which they mine and exploit our data and manipulate us, using tools of control that dwarf anything ever seen before.

On The John Oliver Show (on HBO) last Sunday (June 5, 2022), Oliver's main segment described two bipartisan bills being considered in Congress right now to address issues of anti-competitiveness and monopolistic practices by these same companies. The Four is excellent background reading for understanding why and how these practices are destructive to individuals, small businesses, the democratic political system and the economy, and why these proposed anti-monopolistic bills are a necessary first step in reigning these companies in.  

Galloway does a particularly good job highlighting how all the destructive aspects of these companies' activities are carried out under the guise of friendly, liberal corporate images, and aided by the seductive attractions of all the everyday conveniences, incredible tools and bright shiny objects they provide, and upon which we all depend. Recommended.

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