Today I thought I'd share another group of reviews of five good books I read from a few years back, in my ongoing "Honorable Mentions" series. The topics for today are books about high tech: the companies, our computers, phones and automation, big data, social media and the impact of these contemporary features of life on us as individuals and on society. Enjoy, and have a great weekend!
Book Review: World Without Mind: The Existential Threat of Big Tech (2017). Franklin Foer.
The author of this thoughtful critique of the role of the major tech companies on our lives, and particularly its effect on the state of our public discourse, is a well-respected writer from major periodicals such as The New Republic and The Atlantic. He also wrote a popular and fun book about soccer and its place in international sports, How Soccer Explains the World: An Unlikely Theory of Globalization (2010), which I enjoyed, and which has been translated into dozens of languages.
This book is an eloquent rumination on the negative impacts on human society and freedom resulting from the economic and social dominance of the new technological corporate giants of Facebook, Google, Amazon and Apple. Of particular interest are some of the chapters where he extrapolates from his own experiences, for example when he was involved in the attempted “reboot” of The New Republic after it was bought by an early Facebook gazillionaire, Chris Hughes.
Foer explores the philosophical, psychological, ethical, economic and political aspects of our current situation, living in a global economy dominated by monopolistic technology companies and their financial imperatives. Recommended.
Book Review: The Glass Cage: Automation and Us (2014). Nicholas Carr.
It can be hard to remember (even for those of us who were there back then) that as recently as the first five or six years of the 2000s, we all lived in a world where no one owned a smartphone, and social media as we now know it was still in its infancy. When these tech innovations first appeared, we were a little skeptical, but mostly full of wonder, for the promise of all the benefits they might bring to our lives.
There is no question that these creations have changed our lives, and in many respects for the better. Yet from early on, some of us also wondered how the world being created by ubiquitous computerization and automation would change and negatively impact us as individuals and as social creatures in the world.
Carr was one of the early social critics of the automation revolution we have experienced since the beginning of the 21st century. He focuses particularly on the changing nature of work, our human creativity, and what it does to us and our freedom to become so entirely dependent on machines to do much of our thinking, production and decision-making for us.
This is a thought-provoking analysis of how our clever devices and high tech inventions in the areas of automation and artificial intelligence are changing us, and not necessarily for the better, as individuals and as a species. Recommended.
Book Review: Dataclysm: Love, Sex, Race and Identity: What Our Online Selves Tell Us About Our Offline Selves (2015). Christian Rudder.
This and the following book, Everybody Lies, are among my favorites in this genre of modern tech social criticism and theory, because of their focus on what can be learned about whole populations from the vast databases of personal and individual information that we voluntarily provide, often unwittingly, to major online applications and the corporate giants who own them.
Dataclysm was written by an early and very successful entrepreneur in the online dating marketplace, as a co-founder of the dating site OkCupid. In it, he explains how dating and social media sites quickly learned to use the data gathering and population analytics tools of social science and “big data” to make their romantic matching algorithms more effective and successful. But as an unintended consequence, in the process of improving their matching techniques, their data analysts also uncovered vast troves of information about the extent to which the view of ourselves that we want to project to the world differs from the way we really are, and from the opinions, beliefs and prejudices we actually hold.
This book is a fascinating exploration of the ways in which big data from social media and dating sites can tell us larger truths about who we really are, and what we really believe, as opposed to what we tell ourselves and the world, with a particular focus on our true feelings about the endlessly fascinating questions of love, sexuality, sexual roles, racism, identity and other forms of prejudice. Highly recommended.
Book Review: Everybody Lies: Big Data, New Data and What the Internet Can Tell us About Who We Really Are (2017). Seth Stephens-Davidowitz.
As mentioned above, this book and Dataclysm are the two books in this group that focus on social science research based on the “big data” collected by some of our largest tech companies and most popular online applications. The author of Everybody Lies, Seth Stephens-Davidowitz, is a Harvard-educated economist and New York Times writer who was formerly a data scientist at Google. His experiences at Google form the basis for much of the story he tells in this book.
The most important point I took from this book had to do with the author's explanation of the differing value and significance of online data collected from two different types of online applications, and the respective usefulness of these two types of data in social science research. The distinction he draws is between the vast troves of information collected from social sites (dating apps and social media, as highlighted in Dataclysm), as opposed to the data compiled from search engine sites, especially Google because of its dominance in the online search market.
The special value of search engine data, as he points out, comes from the fact that unlike the social sites, where people are deliberately trying to create perfected (and therefore often falsified) images of themselves, to show people only what they think the viewers want to see, on search engines people reveal exactly who they really are, by the nature of the questions they want to have answered, in what they presume is a private and anonymous online space.
From this dichotomy between the image people try to present of themselves in seeking approval from others, versus the questions they most urgently want to have answered in private when they think no one is listening, we see how “everybody lies”.
One of the most compelling anecdotes to demonstrate this point had to do with a discovery made by a researcher in analyzing Google’s data that showed that the relative number of searches for racist jokes about blacks, when broken down by county and voting district, provided an extremely reliable and highly-correlated prediction of voting trends for and against President Obama.
Obviously (at that time, at least, before the Trump era), very few people would put “I’m a racist who hates blacks” on their social media profiles or dating site applications, yet there it was – thousands of people all over the country who thoughtlessly confessed their true beliefs by looking for racist jokes.
It was a fascinating revelation, that something we take so much for granted now, the use of Google to answer every question that pops into our minds, could show so much about us as a population, who we really are as a people, what we want to know, and what we actually think and believe, as opposed to the images we try to create in our public-facing presentations of ourselves.
This book is an important and readable exploration of the new tools of social science and population research that have arisen as a result of search engines, social media and massive online data collection. Highly recommended.
Book Review: The Four: The Hidden DNA of Amazon, Apple, Facebook and Google (2017). Scott Galloway.
It’s a measure of how quickly our world has changed in the past twenty to thirty years that a book written in 2017 (only five years ago) already contains some then-startling insights that by now seem like old news, even though they’re about companies whose size, dominance and relevance has only increased in the time since it was written.
Nevertheless, The Four is a valuable and entertaining trip through the world of the four most impactful tech companies (in the author's view) whose creation stories and subsequent successes have so shaped our modern society: Amazon, Apple, Facebook and Google.
Personally, I believe there are really five of these companies. Microsoft has been successfully dodging much of the negative attention now regularly pointed at the other four for many years, due to successful public relations work and corporate image polishing they've done since their own days as the Evil Empire of high tech domination and monopolistic practices in the late 1990s. I applaud the company's efforts over the years to become better corporate citizens, and some of it has been genuine, but I would argue that in their essential nature and behavior, their size and influence, their centrality and importance to the tech world, and in their business practices, Microsoft is not that different from the other four.
But in any case, Galloway has written a valuable expose’ of each of the other four omnipresent companies who have come to dominate the world of high technology and our modern way of life, and the many ways in which each maintains effective control over its own sphere of influence within the interdependent tech economy. He provides interesting anecdotes and insights into the rise and continuing success of each company and its founder (or founders), along with plenty of interesting commentary.
Galloway is a professor at New York University, and reportedly an engaging speaker as well as a successful business writer, who brings a very readable mix of humor, outrage, facts, corporate history and good writing to this notable book. Recommended.