I just finished reading this interesting new book by Douglas Rushkoff, a professor of media theory and digital economics at Queens/CUNY, who is also an award-winning author of numerous books, a podcaster, and a long-time technology observer and critic.
It’s not quite what I thought I was going to be reading, which was just a travelogue through all the ways in which the stupendously wealthy are planning to escape their most feared social and human catastrophes, although it does have plenty of elements of that.
Instead, the author had a broader criticism of the ultra-rich tech magnates in mind, which has to do with what he labels “The Mindset”. The Mindset as he describes it is an intellectual framework coming out of Silicon Valley and other tech centers that combines boyish fantasies and science fiction, “techno-solutionism” (the desire to find tech solutions to every human existential and social question), Ayn Rand-style selfish individualism and libertarianism, misogyny, and a desire to dominate the world while accruing vast wealth and power.
One ironic outcome of The Mindset for the tech billionaires, Rushkoff suggests, is a need to imagine and devise complex personal survival and escape plans, funded by their vast wealth, to survive the very crises their businesses and technologies are helping to cause. These crises include all the familiar ones we’re concerned about these days: political polarization, the climate emergency caused by our fossil-fuel based economy, civil unrest, the threat of war and nuclear disaster, and the rise of authoritarianism around the world.
In the course of the book, the author recounts many of the most egregious and often ridiculous ideas, pursuits and beliefs that have become part of what he calls The Mindset. For example, he talks about the obsessions of men like Jeff Bezos, Elon Musk and Richard Branson to somehow get themselves and their wealthiest peers into space, in the belief that if they can just make space travel and life possible, they can survive the global collapse on Earth they all fear is coming.
Early in the book, Rushkoff takes us behind the scenes, to visit some of the survival estates and hideouts the super-rich have created, to try to stay alive when everything on Earth goes to pieces. He provides insights into tech-driven phenomena like the rise of blockchain and crypto currencies, which I have long thought (as does he) are massively complex and costly solutions to non-existent problems. He also talks about the plans of some tech leaders to find a way to upload their minds to computers, and to thereby achieve immortality, removed from the needs or reality of our ties to our human bodies, or alternatively to discover and invent medical technologies that will eliminate aging for themselves and their families.
Rushkoff clearly has a political opinion about all this, and constantly contrasts what he characterizes as the cold and narcissistic nature of The Mindset, and its most powerful believers, with a more humane, cooperative and altruistic world view and way of being. And I’m very sympathetic to his general outlook and moral orientation, although in some cases his analysis seems a little too simplistic and rigid.
Nevertheless, Survival of the Richest is a very thought-provoking and detailed look at some of the peculiar fantasies, excesses, projects and ambitions of the super-wealthy tech leaders of our era. Recommended.
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